Brand Strategy & Design

Golden-hour branding for space holders ready to rise.

A custom brand identity designed to reflect who you are, what you stand for, and the work you’re here to do, with strategy baked in and clarity leading the way.

I see you…

You’ve grown. But your brand hasn’t caught up.

You’ve evolved…your skills, your offers, your voice. You’ve supported clients through meaningful transformations and stepped more fully into your calling.

But when someone lands on your website or asks for your business card… you hesitate.

Maybe you’re still using the Canva logo you pieced together when you first started. Maybe your colors don’t feel like you anymore. Maybe you’ve changed, but your visuals haven’t.

You’re proud of the work you do and truly want your brand to show it. Here’s the missing piece.

Sunrise is a warm, focused brand strategy and design experience created for space holders who are ready to be seen in a new light.

Whether you’re stepping into a new season of business or refining what you’ve already built, this is your chance to build a brand that reflects your actual energy, values, and vision—not just what’s trendy right now.

Because you’re done piecing things together. You’re ready for a brand that feels like home…one that you’re proud to share, and that’s built to support where you’re headed next.

YOU are your biggest differentiator.

with Your Identity

Let’s start here:

What’s Included in Sunrise:

  • Brand Discovery Session

    A 90-minute identity-led strategy session where we’ll explore who you are, what makes your work unique, and how we want your brand to feel and function.

  • Brand Clarity Board

    This is a moodboard on steroids! It will help us visually interpret your values and serve as a benchmark for all the design elements we create for your brand.

  • Custom Logo Suite

    A primary logo plus 1–2 alternate versions to give you flexibility and flow. Designed to align with your values and your aesthetic—not a template in sight.

  • Color Palette + Typography Styling

    We’ll create a visual system rooted in your identity and built for ease. No more second-guessing fonts or swapping color codes in Canva.

  • Brand Style Guide

    A clear, concise PDF guide that shows you exactly how to use your new brand assets consistently across your website, social, and content.

  • Branded Launch Graphics

    A handful of done-for-you visuals to help you share your new look with the world—because when your brand is this aligned, you’ll actually want to talk about it.

  • Canva Build Out

    I’ll set up your Canva Pro account with all your final logos, elements, graphics, colors, and fonts, making it super easy to create and stay consistent.

You’ve evolved. Your brand should too.

You’re not just looking for a logo.
You’re looking for something that feels like you, so you can stop second-guessing your colors, dodging questions about your website, or wondering if your dream clients really get what you’re about.

Sunrise is a brand design experience for space holders who are done piecing things together and ready to move forward with clarity, consistency, and confidence.
It’s for the version of you that’s already here—and finally wants to be seen.

Because when your brand reflects the truth of your work, showing up stops feeling hard.
It starts feeling like home.

“Shaina absolutely captured my essence and hit the nail on the head with this rebrand. She wasn’t kidding when she said moodboards are her superpower.”

— ADA ROJAS

“Shaina’s designs are so thoughtful, perfectly simple and compelling. Working with her is a rare JOY.”

— A. MIZE

“This helped me bring my professionalism to the level it needed to be for my brand to stand out and grow.”

— HEILI S.

Sunrise Timeline & Process

🌥️ Week One

We’ll start with a 90-minute deep-dive conversation into who you are, what you do, who you love working with the most, and the ways that your values inform your business decisions. Then I’ll take those insights and pull together a Brand Clarity Board (moodboard on steroids!) that will help interpret those values into visuals you can use for your brand.

🌤️ Week Two

Once your Brand Clarity Board is set, then I’ll dive into the design of all your brand elements. I’m talking all the parts and pieces that you’d ever need. Logo design, alternate logos, icon, custom pattern, fonts, color palette, and graphic elements to support your brand vibe. You’ll get a style guide to help you know how to use all these pieces moving forward, too, so you’re never left guessing.

☀️ Week Three

Tweaks and edits are made at this point before everything is finalized and delivered. I’ll build out your Canva Pro account, setting up your Brand Kit in that platform for you, saving you time and making staying consistent visually one of the easiest parts of your business. You’ll walk away from our 3 weeks together with all you’ll need to connect with and attract your ideal clients to your work.

RECENT SUNRISE PROJECTS

☀️

RECENT SUNRISE PROJECTS ☀️

Hi friend, I’m Shaina

Brand strategist, designer, and founder of Dawn & Delight. I’ve spent the last decade helping space holders like therapists, coaches, and creative service providers build brands that reflect who they are and the work they’re here to do. My approach blends strategy, clarity, and thoughtful design to create visual identities that feel aligned and built to grow.

I created Sunrise for people like you: thoughtful, heart-led business owners who are ready to stop second-guessing their brand and start showing up with confidence. I’m not here to hand you a template.

I’m here to help you uncover what makes you different and design a brand that supports the next chapter of your business with ease, beauty, and intention.

4 PAYMENTS OF

✓ Brand Discovery Session
✓ Logo Suite
✓ Brand Clarity Board
✓ Color Palette
✓ Font Selection & Guide
✓ Brand Style Guide
✓ Canva Pro Brand Kit
✓ Social Sharing Graphics

$1750

PAY IN FULL


✓ Brand Discovery Session
✓ Logo Suite
✓ Brand Clarity Board
✓ Color Palette
✓ Font Selection & Guide
✓ Brand Style Guide
✓ Canva Pro Brand Kit
✓ Social Sharing Graphics

$7000

Are you ready to RISE?

Fill out the application below and I’ll be in touch ASAP. Can’t wait to see your name in my inbox! 💌